RAPID ACTIVE MARKETING INC.
Cookie Policy
Effective Date: June 1, 2026 | Last Updated: June 1, 2026
1. INTRODUCTION
This Cookie Policy ("Policy") explains how Rapid Active Marketing Inc. ("Company," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at rapidactivemarketing.com and any related subdomains, landing pages, or digital properties we operate (collectively, the "Website").
This Policy should be read in conjunction with our Privacy Policy (rapidactivemarketing.com/privacy-policy) and Terms of Service (rapidactivemarketing.com/terms-of-service), both of which are incorporated herein by reference.
By continuing to use our Website after being shown our cookie consent notice, you consent to our use of cookies as described in this Policy. You may withdraw or modify your consent at any time using the methods described in Section 6.
2. WHAT ARE COOKIES?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better browsing experience, and give website owners useful information about how their sites are being used.
Cookies are not programs, do not carry viruses, and cannot access other information stored on your device beyond what was placed there by the setting website. They are set by either the website you are visiting ("first-party cookies") or by third-party services operating on that website ("third-party cookies").
In addition to cookies, we may use related tracking technologies including:
a) Web Beacons (Pixel Tags). Tiny transparent image files embedded in web pages or emails that allow us to track whether a page was visited or an email was opened, and to measure the effectiveness of marketing campaigns.
b) Local Storage. Similar to cookies but stored directly in your browser's local storage rather than as a file. Used for session management and preference storage.
c) Session Storage. Temporary data stored for the duration of a single browser session, automatically deleted when you close your browser.
d) Tracking Pixels. Small snippets of code embedded in pages or emails from advertising platforms (such as Meta Pixel and Google Tag) that enable conversion tracking and audience building.
e) Device Fingerprinting. A technique that collects technical information about your device configuration to help identify your device across sessions, used primarily for fraud prevention.
CATEGORIES OF COOKIES WE USE
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be disabled in our systems. They do not require your consent. They are typically set in response to actions you take, such as logging in, filling out forms, or setting privacy preferences. Without these cookies, the Website cannot function properly.
Examples:
session_id — Provider: rapidactivemarketing.com | Purpose: Maintains your login session | Expires: Session
csrf_token — Provider: rapidactivemarketing.com | Purpose: Security token to prevent cross-site request forgery | Expires: Session
cart — Provider: rapidactivemarketing.com | Purpose: Preserves shopping cart contents | Expires: 7 days
consent_preferences — Provider: rapidactivemarketing.com | Purpose: Remembers your cookie consent choices | Expires: 1 year
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our Website — which pages are visited most, how long visitors stay, where they come from, and any error messages encountered. This data is aggregated and anonymized and does not identify individual users. We use this information to improve the Website and user experience.
Examples:
_ga — Provider: Google Analytics | Purpose: Distinguishes unique users and sessions for analytics reporting | Expires: 2 years
_gid — Provider: Google Analytics | Purpose: Distinguishes users for analytics (shorter-duration complement to _ga) | Expires: 24 hours
_gat — Provider: Google Analytics | Purpose: Used to throttle request rates to Google Analytics servers | Expires: 1 minute
_ga_[ID] — Provider: Google Analytics 4 | Purpose: Maintains session state and tracks pageview data for GA4 | Expires: 2 years
3.3 Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalization, such as remembering your language preference, login details, or display settings. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these features may not function correctly.
Examples:
lang — Provider: rapidactivemarketing.com | Purpose: Remembers your language preference | Expires: 1 year
hs-messages-* — Provider: HubSpot / Live Chat | Purpose: Manages chat widget session and history | Expires: Session / 13 months
intercom-* — Provider: Intercom | Purpose: Manages customer support chat functionality | Expires: Session / 9 months
3.4 Advertising and Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of advertising campaigns. They are placed by our advertising partners and may be used to build a profile of your interests. If you disable these cookies, you will still see ads, but they will be less targeted.
Examples:
_fbp — Provider: Meta (Facebook/Instagram) | Purpose: Identifies browsers for advertising and retargeting via Meta Pixel | Expires: 3 months
fr — Provider: Meta (Facebook) | Purpose: Facebook advertising and retargeting cookie | Expires: 3 months
IDE — Provider: Google (DoubleClick) | Purpose: Used for Google Display Network ad targeting and conversion tracking | Expires: 1 year
NID — Provider: Google | Purpose: Used to show personalized ads in Google Search | Expires: 6 months
_gcl_au — Provider: Google Ads | Purpose: Conversion tracking and linking with Google Ads campaigns | Expires: 3 months
li_fat_id — Provider: LinkedIn | Purpose: LinkedIn member indirect identifier for tracking ad conversions and retargeting | Expires: 30 days
_ttp — Provider: TikTok | Purpose: Used to measure TikTok ad effectiveness and build remarketing audiences | Expires: 13 months
3.5 Third-Party Service Cookies
Some of our pages embed content or functionality from third-party services, including video players, social media plugins, scheduling tools, and form builders. These third parties may set their own cookies independently when you interact with their embedded content. We do not control these cookies and you should review the privacy and cookie policies of each third party directly.
Third-party services that may set cookies on our Website include:
• YouTube / Google — for embedded video content (youtube.com/privacy)
• Vimeo — for embedded video content (vimeo.com/privacy)
• Calendly — for appointment scheduling widgets (calendly.com/privacy)
• GoHighLevel — for embedded forms, chat widgets, and calendar tools (gohighlevel.com/privacy)
• Stripe — for secure payment processing widgets (stripe.com/privacy)
• PayPal — for payment buttons and checkout (paypal.com/privacy)
• Hotjar — for heatmaps and session recordings (hotjar.com/legal/policies/privacy)
• ActiveCampaign / email marketing platforms — for tracking email engagement
4. HOW WE USE COOKIES — PURPOSE SUMMARY
In summary, we use cookies and similar tracking technologies for the following purposes:
f) Authentication and Security. To identify you when you log in, prevent fraudulent access, and protect our systems and users.
g) Performance Monitoring. To understand how our Website performs, identify technical issues, and improve page speed and reliability.
h) User Experience. To remember your preferences, language, and settings so you do not need to reconfigure them on each visit.
i) Analytics and Reporting. To measure website traffic, user behavior, content popularity, and conversion funnels.
j) Marketing and Advertising. To deliver relevant advertisements, track campaign performance, and measure return on ad spend.
k) Retargeting. To show our ads to visitors who have previously visited our Website or engaged with our content on third-party platforms.
l) A/B Testing. To test different versions of web pages and features to improve conversion rates and user experience.
m) Affiliate and Referral Tracking. To track referrals, commissions, and revenue attribution for affiliate partners.
5. LEGAL BASIS FOR COOKIE USE
Under applicable privacy law, including the GDPR and ePrivacy Directive for users in the EEA and UK, we collect cookies on the following legal bases:
n) Consent. For non-essential cookies (performance, functional, advertising, and targeting), we rely on your freely given, specific, informed, and unambiguous consent, provided through our cookie consent banner. You may withdraw consent at any time.
o) Legitimate Interests. For certain analytics and security cookies, we may rely on our legitimate interest in operating a secure, functional, and effective website, where that interest is not overridden by your rights.
p) Legal Obligation. In certain cases, we may be required by law to retain records of interactions, which may involve cookies or similar data.
For U.S. users, cookie use is governed by our Privacy Policy and applicable state privacy laws. We honor opt-out rights for users in states with applicable privacy laws, including California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA).
6. YOUR CHOICES AND HOW TO CONTROL COOKIES
6.1 Cookie Consent Banner
When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by cookie category. Your selections are stored in a consent cookie and honored throughout your session and on future visits. You can update your preferences at any time by clicking the "Cookie Settings" link in our website footer.
6.2 Browser Controls
Most web browsers allow you to control cookies through their settings. You can typically set your browser to:
• Block all cookies
• Block third-party cookies only
• Clear all cookies when you close your browser
• Alert you when a cookie is set, allowing you to accept or reject it on a case-by-case basis
Browser-specific instructions for managing cookies:
• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Apple Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions
• Opera: Settings > Advanced > Privacy & security > Site Settings > Cookies
Please note that disabling or deleting cookies may affect the functionality of our Website. Strictly necessary cookies cannot be disabled without significantly impairing Website function.
6.3 Opt Out of Google Analytics
You may opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout. This add-on instructs Google Analytics JavaScript not to transmit information to Google Analytics.
6.4 Opt Out of Meta (Facebook) Advertising
You may manage your Meta advertising preferences at: https://www.facebook.com/settings?tab=ads. You may also use the Digital Advertising Alliance's opt-out tool at https://optout.aboutads.info or the Network Advertising Initiative opt-out tool at https://optout.networkadvertising.org.
6.5 Opt Out of Interest-Based Advertising
You may opt out of interest-based advertising from participating companies through the following industry opt-out tools:
• Digital Advertising Alliance (DAA): https://optout.aboutads.info
• Network Advertising Initiative (NAI): https://optout.networkadvertising.org
• European Interactive Digital Advertising Alliance (EDAA):
https://www.youronlinechoices.eu
Please note that opting out of interest-based advertising does not mean you will stop seeing ads altogether — it means the ads you see will be less relevant to your interests.
6.6 Do Not Track
Some browsers transmit "Do Not Track" (DNT) signals to websites. Our Website does not currently respond to DNT signals, as there is no universally accepted standard for how such signals should be interpreted. We will update this Policy if industry standards change.
6.7 Mobile Devices
On mobile devices, you may control interest-based advertising through your device settings:
• iOS: Settings > Privacy > Tracking — disable "Allow Apps to Request to Track"
• Android: Settings > Google > Ads — enable "Opt out of Ads Personalization"
7. COOKIE RETENTION PERIODS
Cookies are retained for different lengths of time depending on their type and purpose:
q) Session Cookies. These exist only for the duration of your browser session and are automatically deleted when you close your browser.
r) Persistent Cookies. These remain on your device after your browser session ends for a defined period of time (as described in Section 3). You can delete persistent cookies manually through your browser settings.
s) Third-Party Cookies. Retention periods for third-party cookies are controlled by the third parties that set them. Please refer to their respective privacy and cookie policies for details.
We periodically review and update the cookies we use and their retention periods. This Policy reflects the cookies in use as of the effective date above.
8. SHARING OF COOKIE DATA
Data collected through cookies may be shared in the following circumstances:
t) With Analytics Providers. Aggregated, anonymized analytics data may be shared with third-party analytics providers (such as Google Analytics) for reporting and insights purposes.
u) With Advertising Partners. Data from advertising and targeting cookies may be shared with advertising networks and platforms to deliver and measure the performance of ad campaigns.
v) With Service Providers. Cookie data may be shared with our technology vendors and service providers who assist in operating our Website, subject to confidentiality obligations.
w) For Legal Compliance. Cookie data may be disclosed where required by law, court order, or government request.
We do not sell cookie data to third parties for their own independent marketing purposes. Cookie data is never shared in a way that would reveal your identity to advertisers without your consent.
9. COOKIES AND CHILDREN
Our Website is not directed to children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe a child under 13 has provided us with personal information through cookie-related tracking, please contact us immediately at team@rapidactivemarketing.com.
10. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our business practices. When we make material changes, we will update the "Last Updated" date at the top of this Policy and, where appropriate, notify you through our cookie consent banner or other prominent means. Your continued use of the Website after such changes constitutes your acceptance of the revised Policy.
We encourage you to review this Policy each time you visit our Website to stay informed about how we use cookies.
11. RELATIONSHIP TO OTHER POLICIES
This Cookie Policy is supplemental to and should be read in conjunction with our:
• Privacy Policy — rapidactivemarketing.com/privacy-policy
• Terms of Service — rapidactivemarketing.com/terms-of-service
• Refund Policy — rapidactivemarketing.com/refund-policy
In the event of any conflict between this Cookie Policy and our Privacy Policy with respect to the handling of personal data collected via cookies, the Privacy Policy shall control.
12. CONTACT US
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us at:
Rapid Active Marketing Inc.
Email: team@rapidactivemarketing.com
Address: 17 Reaville Ave #1045, Flemington, NJ 08822
Website: rapidactivemarketing.com
The build agency for businesses that are done playing small.
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